An attractive and practical product title gravitates your customers towards your products!
In a sea of similar products with similar price ranges, you need to ensure that your Amazon content optimization is at the top of its game. This optimization is what will help your product rank higher in the Amazon product listing.
Otherwise, it will never be seen by your target customers and, as a result, will fail to sell. So, if you are wondering how to proceed, then take a look at our top tips for Amazon content creation with specific reference to Amazon product titles that drive clicks!
But wait! Before you begin...
A key aspect to remember is that you need to appeal to both your target customers and the search engine. You may have come across many Amazon products with lengthy titles that are stuffed with keywords. While these titles may help them rank up in the search engine, they are not appealing. On the other hand, some Amazon titles do not use proper keywords that the search engine can pick up. Hence, they do not rank on top.
Understanding this thin line is essential for you to plan your keyword search and marketing strategy in a way that considers both Amazon SEO optimization and customer needs. Here are some tips for Amazon content creation and enhancement.
Concise title
While writing your product title, ensure that the title is concise and clear. Amazon has a limit of 200 characters (35 words) which includes spaces.
Despite the 200 character capping, you only need to use 60-80 characters for effective optimization. This is your golden number that will hook your consumers as well as the SEO without being cluttered.
Best practices
In the process of Amazon content creation, it is helpful to follow some best practices. This will ensure that your titles contain the necessary details to understand all about the product quickly.
Some necessary details to include are:
- Brand name
- Product
- Functions or primary feature
- Size/color/quantity
In terms of writing optimized content for your title, you should:
- Keep the first letter of each word in capitals
- Spell out quantities or numbers
- Avoid keyword stuffing
Following these guidelines and best practices will ensure that your title is catchy and perfect on Amazon.
Keywords
Keyword research is imperative for Amazon SEO optimization. Since Amazon has its search engine known as A9, the focus area is on selling.
One great way to find relevant keywords for your products is through the keywords used in the 'paired products' section. Take a look at what your competitors are using and incorporate those keywords in your title. This ensures that your keywords are up-to-date according to the A9 standards.
Pro tip: You can also use Amazon's search bar to round up some keywords for your product title. For example, if you want to sell shoes, type that on your Amazon search bar and then see Amazon's automated suggestions. Now, include some keywords from those suggestions for optimization.
Understanding customer needs
Nowadays, with a short attention span and an information overload, consumers like to make their decisions quickly. They do not want to wait or figure out the details, especially while purchasing products. While browsing on Amazon, they will click on the most relevant title and then proceed to purchase the product.
Hence, you can see that these things happen so quickly that you do not have time to be bland or average. Your product title must be informative and appeal to some part of your consumers' needs. In some cases, you can add an emotionally charged word in your titles, such as 'facial cleansing brush for beautiful skin', or you can also add a practical word in your title such as 'powerful emergency light for camping needs'.
Such adjectives instantly connect with the relevant customers and hence peaks their interest in choosing your product over other similar products. Yes, it is complex taking care of so many factors simultaneously while sticking to a word limit, but remember, one word can completely change your title's tonality, so take advantage of that!
Things to avoid in your Amazon product titles
So far, we have discussed the necessary elements to include in your title. The equally important thing is to ensure that you avoid mentioning certain things in your product titles. Some of them are:
- Price: You do not need to include the price in your title because Amazon will already display it, so it is unnecessary and repetitive.
- Promotional offers: Adding such gimmicky content in your title takes away its credibility and ranks lower in the Amazon search engine's listing.
- Special characters: Special characters or symbols such as "&" or "%" are also ranked lower in the Amazon product listing, so avoid using them in your title.
- Words in all caps: This is visually unappealing and comes across as super loud for your customers. So, do not capitalize all your words in the title.
Examples of optimized Amazon product titles
Let us look at how the format of an Amazon product title would look like. Ideally, this would include all the features we talked about in the above section. The rules are the same across all product categories, which makes your work easier. Great Amazon product titles would include:
Laptops/ Mobiles: Brand name + Model number + 2 main specs + Size + Color
Apparel: Brand name + Type of apparel + Fabric + Utility + Size + Color
Thus, these were the top 5 tips for effective Amazon content creation! Having this mini-guide in your hand would prove to be helpful while working on your product listings. Furthermore, doing your research on keywords, competitors, and the market will effectively help you market your products effectively.
If you still need help with Amazon product listing content writing, you can head over to Vserve Amazon listing services. Hiring professionals for Amazon content optimization will significantly drive your sales and increase your revenue without being overwhelmed by all the work yourself!
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